Did you know that about 70% of Americans have social media accounts? That’s more than 246 million individuals! If your practice isn’t taking advantage of social media as a marketing tool, you’re missing out on a golden opportunity. In this course, learn do’s and don’ts on different social media platforms, familiarize yourself with which age groups use which platforms, and discover other general tips for successfully marketing your practice on social media.

Benefits to your organization:
- Enhance your practice’s ability to engage with existing patients
- Improves your chances of attracting new patients


Who should enroll in this course:
- Practice managers
- Front desk staff or career changers who would like to become dental practice managers
- DSO administrators/managers

Benefits to course participants:
- Obtain basic transferrable skills in social media marketing
- Acquire skills and knowledge that increase your value as a dental practice employee
- Receive a resume-building certificate of completion, giving you a competitive edge in the job market

On successful completion of this course, you should be able to:
 Recognize the potential impact of social media on your marketing efforts
 Describe some of the ways typical consumer online behavior impacts purchasing decisions.
 Describe some of the ways typical consumer online behavior impacts engagement.
 Identify the usage of different social media channels among different age groups.
 Identify effective strategies and channels to use for your target markets.
 Identify effective and ineffective practices when marketing through Facebook, LinkedIn, and Instagram.