Digital marketing is a great way to engage existing patients and attract new patients. Learn about the different types of digital marketing available, and also recognize the value of target marketing. You’ll also discover strategies for driving more traffic to your website, which can help generate business. This course also covers some of the pros and cons of going it on your own vs. hiring a marketing agency.

Benefits to your organization:
- Enhance your practice’s ability to drive more traffic to your website
- Become aware of the different marketing options that can help you generate more business
- Consider the information that will help you decide whether your practice can handle marketing on your own or if you should hire an agency

Who should enroll in this course:
- Practice managers
- Front desk staff or career changers who would like to become dental practice managers
- DSO administrators/managers

Benefits to course participants:
- Obtain basic transferrable skills in digital and target marketing
- Acquire skills and knowledge that increase your value as a dental practice employee
- Receive a resume-building certificate of completion, giving you a competitive edge in the job market

On successful completion of this course, you should be able to:
 Identify key aspects of target marketing.
 Recognize the importance of target marketing
 Identify marketing options/channels.
 Use strategies to drive traffic to your website
 Compare the pros and cons of in-house conducting marketing campaigns vs. hiring a marketing agency.
 Evaluate marketing services