Attracting new patients to your dental practice is critical for your business success. In this first course in a dental practice marketing course series, learn how to get started with a marketing campaign. To enhance your return on investment, discover key factors to consider when planning your approach. You will also find out how to build the infrastructure needed to convert new patient leads to actual new patients.

Benefits to your organization:
- Enhancing practice ability to recruit new patients
- Laying the groundwork to obtain the best ROI from a marketing campaign
- Ensuring that the infrastructure needed to convert leads to patients in place

Who should enroll in this course:
- Practice managers
- Front desk staff or career changers who would like to become dental practice managers

Benefits to course participants:
- Obtain transferrable skills in initial planning effectively for a marketing campaign
- Acquire skills and knowledge that increase your value as a dental practice employee
- Receive a resume-building certificate of completion, giving you a competitive edge in the job market

On successful completion of this course, you should be able to:
 Identify your main areas of focus.
 Plan your marketing strategy
 Identify your ideal patient.
 Analyze demographics in the geographic area around your practice
 Analyze your competition
 Differentiate your practice
 Consider ROI and budget.
 Identify the practice infrastructure needed to convert leads to new patients.